Creative Direction (2022)

CRAKED

AI Mobile Application
CRAKED reveals and uncovers the targets’ hidden feelings.
We “cracked” their mysteries!

Challenge

Can you hide your feelings?
Are you curious what other people think?

Goal

If you can’t understand what people are thinking, Easy egg will do it for you! We will read your crush’s feelings! Just take a photo!

Naming

Mysteries being “cracked”
The targets’ hidden feelings being Uncovered.

Needs

Knowing other’s thoughts is very difficult. CRAKED is a fun application that shows users its assumed perceptions informatively, creatively, and humorously.

Target

Anyone who wants to read any people’s thoughts!
Milennials who loves memes! who wants to have fun!
Anyone who has a crush! ☺️☺️

Persona + story

Name: Linda
Age: 19 years old student studying at SVA
Linda has a met Nicholas, new crush, in her freshman year at School of Visual Arts. She is very curious about what Nicholas thinks and feels. So, she downloads CRAKED! and takes a photo of Nicholas and finds out more about Nicholas! She got more confident and asked him if he wants to go out. Two weeks later, they became a couple.

Feedback: “Thank you CRAKED! for uncovering Nicholas’s feelings and thoughts”

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