Brand Identity / Creative Direction
Mama
Do you actually know how drunk you are?
Mama is a new liquor brand especially for youth that provides consumers a tasteful grape flavor of wine/beer/whisky and a fun opportunity to check yourself of how drunk you are!
Meaning
"Mama" is the first word that babies babble. Just as babies babble, heavy drinkers also babble when they talk.
There are four stages - which reflects language development, similar to how a baby learns to speak.
1. Wine
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1. Wine
Goal
To check how drunk one is.
Try reading 4 stages of sentences at different levels!
Let’s see how drunk can you get.
Persona
Wendy drinks wine with her friends: They often discuss who is the best drinker among them. But choosing the “Best” drinker is very difficult.
Reading the quotes in the package, they find out the best drinker: Emily, who could read all of the quotes without a problem.
2. Beer
3. Whisky
