Digital Marketing / Campaign
Urban Escape
Urban Decay and the Calm app together offer a way to find peace and confidence amid the hustle of city life.
The name Urban Decay reflects the grit and allure of urban living, capturing both the beauty and the challenges.
Through this collaboration with Calm, we aim to inspire moments of serenity and self-assurance.
Calm is a mental wellness platform that offers meditation, sleep and relaxation resources for users. Calm’s curated content promotes mental fitness for users through a variety of audio and visual offerings via its app.
Urban Decay is a cosmetics company under Loreal Group. “Makeup is about self-expression, it’s not about covering your flaws but showing the world who you are”.
Urban Decay is a cosmetics company under Loreal Group. “Makeup is about self-expression, it’s not about covering your flaws but showing the world who you are”.
Social Media Campaign:
