Brand Identity
MIAOU / Half Time Show
Paris Olympics 2024 Ambassador
MIAOU, our hero will be the icon, the ambassador of The Paris Olympics 2024.
Miaou is a sound of how French Cats communicate.
5 members
They are named after five main stadiums that will hold sport events.
Hero Cats?
Cat’s agility, grace, and elegance, qualities that can be associated with athletes and the spirit of the Olympics.
1. GUIDE BOOK
Stadium: Stadiums can be simply called as MIAOU’s members’ names, as they are the abbreviated versions of the stadiums.
Background: All members have different stories/backgrounds
![]()
![]()
![]()
![]()
![]()
![]()
1. GUIDE BOOK
Stadium: Stadiums can be simply called as MIAOU’s members’ names, as they are the abbreviated versions of the stadiums.
Background: All members have different stories/backgrounds
Stadium: Stadiums can be simply called as MIAOU’s members’ names, as they are the abbreviated versions of the stadiums.
Background: All members have different stories/backgrounds
2. APP
User Journey : Venues and Ambassodors
![]()
2. APP User Journey : Venues and Ambassodors
3.Shop
People can contribute reducing the increasing number of abandoned pets by buying items in the Shop/Fund page on our app.
Will be directly donated to The Society for the Protection of Animals (SPA).
4. Song / Performance
These cosmic cats will perform in the opening ceremony stage.
One of the goals of these “COSMIC CATS” is to evoke the issue of increasing number of abandoned cats.
Album: Song will be released after the performance.
