Brand Identity
MIAOU / Half Time Show
Paris Olympics 2024 Ambassador
Olympics could benefit from a stronger ambassador system. Mascots are one of the most powerful marketing tools because they create emotional connections.
MIAOU, our hero will be the icon, the ambassador of The Paris Olympics 2024.
Miaou is a sound of how French Cats communicate.
The five Hero Cats, each represents a different stadium.
Hero Cats?
Cat’s agility, grace, and elegance, qualities that can be associated with athletes and the spirit of the Olympics.
They're deeply woven into French culture, social purpose. France has one of the highest rates of cat abandonment in Europe, so the campaign also raises awareness for animal adoption.
0. Brand Ecosystem / Tickets
Events by Stadium, Summer Games
1. GUIDE BOOK
Stadium:
Even the stadiums become part of the story, with each mascot named after a host venue to strengthen the connection between the event and its locations.
1. GUIDE BOOK
Stadium: Even the stadiums become part of the story, with each mascot named after a host venue to strengthen the connection between the event and its locations.
Stadium: Even the stadiums become part of the story, with each mascot named after a host venue to strengthen the connection between the event and its locations.
2.
WEBSITE /APP
:
Venues and Ambassodors
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2.
WEBSITE /APP
:
Venues and Ambassodors
Venues and Ambassodors
3. PRODUCT
and MERCH
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4. SONG / STAGE
These cosmic cats will perform in the opening ceremony stage.
One of the goals of these “COSMIC CATS” is to evoke the issue of increasing number of abandoned cats.
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3. PRODUCT
and MERCH
and MERCH
4. SONG / STAGE
These cosmic cats will perform in the opening ceremony stage.
One of the goals of these “COSMIC CATS” is to evoke the issue of increasing number of abandoned cats.
ALBUM RELEASE:
Song will be released after the performance.
